Crafting a design school project for a new Karl Lagerfeld perfume was a venture that seamlessly merged artistry and sophistication. We designed the bottle and its packaging and created a campaign to herald the launch of this exquisite fragrance.

The packaging design exuded elegance, embodying Karl Lagerfeld’s timeless style. It was a canvas for innovation, where materials, shapes, and details intertwined to ensure that the perfume would not only be a scent but also a visual masterpiece on any dresser.

Simultaneously, we embarked on a captivating campaign that would introduce the new fragrance. What made this project truly exceptional was our decision to incorporate Karl Lagerfeld’s own quotes into the campaign. These quotes added a layer of authenticity, allowing his unique perspective and wisdom to breathe life into the messaging. It was a campaign that celebrated the essence of Lagerfeld, a tribute to his legacy, and an invitation to embrace the beauty and sophistication that defined his world of fashion and fragrances.